Publications
Masisa in Concordia
Creating Productive, Social, and Environmental Value in Latin America's Forestry Industry
VIVATrust - February 2008
This second case of the VIVA Trust Case Studies series describes a business world success story: MASISA Concordia, part of GrupoNueva, a VIVA Trust-owned group. Cooperation between MASISA management, Fundación AVINA, and other civil society actors, as well as GrupoNueva, whose corporate philosophy is based on the triple bottom line (financial, social, and ecological success) has resulted in a successful organization responsibly occupying its exemplary place in society.
The present case study was developed by Dr. Roberto Artavia L., former rector of INCAE Business School. The preamble has been written by Dr. Stephan Schmidheiny, the creator of the “eco-efficiency” concept. Dr. Schmidheiny has been pleased to find a true example of his vision in this case.