Market

Conceptual: organizations that promote leadership for sustainable development and businesses that measure success through a focus on the triple bottom line (financial, social, and environmental outcomes).
Geographic: Latin America, but allowing for the expansion of business activities according to their need for success in the market.
Business investment areas: those that are consistent with its values and in sectors that are relevant to the sustainability of the region's development process.

Philanthropic investment areas: education (both formal and informal), democracy, innovation and strengthening of the institutional framework, rule of law, eco-efficient management and conservation of natural resources, business innovations, corporate social responsibility, promotion and strengthening of MSMEs (micro, small and medium enterprises), community integration, and network creation.