- Guide and monitor, as shareholder, GrupoNueva's business activities.
- Select the beneficiaries of its philanthropic investments in keeping with its scope and values.
- Promote the productive and philanthropic investments without having to manage those activities directly.
- Create mechanisms for learning, documenting, and transparently disseminating, both internally and amongst its partners, the results and impact of its activities.
- Share VIVA's activities and results with other organizations that pursue similar goals.
- Proactively monitor the social movements and economic trends of Latin America in order to identify opportunities for business and philanthropic investment.